
Refined Aesthetics for Chelsea
Discreet, doctor-led treatments off the King's Road.
SW3 patients want to look like themselves, only fresher. GMC-registered Dr. Fouad and Dr. Qadeer plan discreet, medical-grade care between King's Road and the river.
Book your consultation
No obligation. We will reply within one working day to confirm a time and clinic that suits you.
Doctor-led aesthetics in Chelsea
Chelsea has its own particular aesthetic vocabulary. The “Chelsea look” is well rehearsed: groomed but not over-finished, glowing rather than glassy, slim rather than sculpted, and unmistakably individual. Our SW3 patients are typically style-literate, design-aware and very clear that they do not want to look as though they have had work done. They want to look like themselves, just less tired. Alula Aesthetics is led by GMC-registered doctors Dr. Fouad and Dr. Qadeer, and our London clinic offering serves Chelsea clients between the King's Road, Sloane Square, Chelsea Green and the riverside terraces around Cheyne Walk. The patients who consult with us from this catchment range widely in age.
Neighbourhoods we serve
- Sloane Square
- South Kensington
- Chelsea Green
- World's End
- Pimlico
- Brompton
Local landmarks
- King's Road
- Sloane Square
- Royal Hospital Chelsea
- Saatchi Gallery
- Chelsea Physic Garden
- Cheyne Walk

We see younger Chelsea clients in their late twenties looking for preventative-style anti-wrinkle injections and the lightest touch of lip hydration, and we see longer-standing patients in their forties, fifties and sixties whose interest is in midface support, skin quality, and non-surgical options for early skin laxity such as HIFU. Profhilo is a particularly popular treatment with this demographic because it works on skin behaviour rather than adding visible volume, and it complements the kind of well-curated skincare regimes our Chelsea patients already invest in. The fashion-aware nature of the area means many of our clients have busy social calendars: gallery openings, charity dinners, weekends in the country and travel through City and Heathrow airports. We plan treatment around these commitments, never the other way round, and we are explicit about realistic recovery timeframes for swelling and bruising.
Chelsea is also a neighbourhood with no shortage of aesthetic providers, including some that lean heavily on volume-driven, social-media-styled results. We deliberately position ourselves at the opposite end of that conversation. As doctors, we put medical assessment first: full history, consideration of the way your face will age over the next decade, and an honest discussion of what aesthetic medicine can and cannot do. We do not promise particular results and we do not use absolute language about “best” treatments.
We will openly recommend a slower, lighter plan than what a patient may have asked for, particularly when previous treatment elsewhere has left the face looking heavier than intended. For Chelsea patients researching their first treatment, or quietly wanting to recalibrate after results that don't feel like them, a thoughtful consultation is the right starting point.
A medical practice
that happens to do beautiful work.
Aesthetics has long been served by salons and unregulated practitioners. Alula was built differently — by doctors, for patients who expect medical-grade governance with the polish of a luxury clinic.
Doctor-Led, Always
Every consultation, treatment plan and procedure is delivered by GMC-registered doctors. Medical assessment is the foundation of everything we do.
GMC-Registered Practitioners
Safety as Standard
Sterile clinic environment, single-use equipment, full medical history review, and immediate access to complications protocols. Refined results, never at the cost of safety.
Medical Governance First
CPD-Accredited Training
Our training courses for medical professionals are CPD accredited. Learn from doctors who treat patients every week and bring real clinical experience into the classroom.
Clinically Active Trainers
Begin with a doctor-led consultation
A consultation is the only way to determine the right treatment plan for you — or to discuss whether one of our training courses fits your practice.
Refined treatments. Rigorous training.
Patient-side, our doctors deliver bespoke treatments grounded in medical assessment. Practitioner-side, we run CPD-accredited training for qualified medical professionals.
Begin with a doctor-led consultation
A consultation lets us assess your medical history, agree expectations, and recommend the right treatment plan — never the other way round.
Standards you can verify.
In a market crowded with non-medical providers, we lead with the credentials that should always have been the baseline. Here is what makes Alula Aesthetics different.
Run by doctors
Alula Aesthetics is led by Dr. Fakher Fouad Gendy and Dr. Nazia Qadeer — UK doctors who hold full professional registration with the General Medical Council. Every consultation, treatment plan and procedure starts with medical assessment.
Medical governance
We operate under General Medical Practice (SIC 86210). That means written consent processes, a documented complications protocol, sterile clinic environment, and traceable medical records — the standards expected of any reputable medical practice.
CPD-accredited training
Our training programmes for medical professionals are CPD accredited. Foundation, advanced and intimate-aesthetics courses are taught by clinically active doctors — never by sales reps.
Transparent pricing
Pricing is confirmed in writing at the end of your consultation, before you commit. We don't believe in pressure or upselling. If a treatment isn't right for you, we'll tell you.
A medical practice — refined.
Whether you are considering a treatment or training to deliver them, the right place to start is a conversation with one of our doctors.
Begin your treatment in Chelsea.
Book a doctor-led consultation today. We respond within one working day to confirm a time that suits.



